be homeful: Proving that ending homelessness before it begins is possible
The be homeful Project
We know that homelessness is a tough issue for adults to explain to their children. That’s why be homeful's goal is simple: to end family homelessness for the 70,000 homeless families in our country by creating tools for people to teach their children about this difficult issue and raising funds to keep families across America housed. Starting here in Connecticut, we aim to give families across our country the tools to understand this difficult issue and make a real impact in the lives of neighbors in need.
Mission and vision
The mission of be homeful is to end family homelessness, one family at a time. Our vision is a country where resources exist to keep families out of shelter and in actual homes.
Starting with a fabulous and refreshing partnership with Paddington Bear, we will be kicking off our campaign with a series of promotions and corporations designed to raise awareness and funds nationally and around the country.
Goal and Strategies
Our goal is to raise awareness and funds to give families and businesses tools to help neighbors in need. Starting here in Connecticut, we aim to:
- tell the story of family homelessness in the United States, starting in our home state
- offer parents, educators, and libraries tools for helping children understand this difficult issue
- provide families and businesses with concrete tools for keeping informed and lending a hand
- launch a fund that communities can access to help families stay in the comfort of home
- develop cause marketing arrangements and promotions that raise awareness and funds
Meet the people who are making The be homeful Project happen.
Lisa Tepper Bates • President
Lisa is the President of the be homeful fund and the Executive Director of the Connecticut Coalition to End Homelessness. A former foreign service officer, Lisa joined CCEH as Executive Director in 2013 from Mystic Area Shelter and Hospitality. She is in charge of the overall strategy and program design for be homeful.
Madeline Ravich • Campaign Director
Madeline is the campaign director for be homeful and a development advisor who serves as CCEH’s Director of Development. She has more than a decade of experience managing development initiatives for a wide range of nonprofits and has also provided corporate responsibility consulting services to companies and industry associations. She is in charge of the strategy and coordination of be homeful.
Katherine Kenney • Campaign Coordinator
Katie is in charge of the day-to-day coordination of be homeful and has also designed this website. She serves as Project Assistant at CCEH where she provides day-to-day support to training, technical assistance, and development initiatives.
Michael Asphar • Brand Strategy
Michael is the architect of the be homeful brand. A former SVP at Foote, Cone, and Belding, Michael is Creative Director at Avon-based Adams and Knight who has done through-the-line advertising and communications for a variety of major brands. Michael generously donates his time to be homeful.